Readers are increasingly getting their news from online sources and advertisers are following by shifting advertising dollars away from print and into interactive mediums. In order to recapture a portion of advertiser’s budgets, the L.A. Times needed to find a way to increase the value of print for both readers and advertisers, position the paper on the cutting edge of technology, and provide innovative and competitive interactive marketing tools.
Mobile Solution Enables Dealers to Offer Text Messaging and Mobile-friendly Web sites as Additional Ways Consumers Can Connect with the Dealership’s Products and Services. Reynolds Web Solutions announced today new mobile marketing products for retail automotive dealers powered by Gumiyo’s Mobile Ready platform.
Gumiyo today released Mobile Lead Management - a set of tools developed to help auto dealers maximize ROI from their mobile marketing campaigns. The solution integrates seamlessly into Gumiyo’s Mobile Ready platform, enabling dealers to quickly and easily capture, process and manage real-time text messaging inquiries from consumers.