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Monday, March 15, 2010

comScore: Mobile Internet Becoming A Daily Activity For Many

Number of people accessing news and information on their mobile device more than doubles in a year

Reston, VA. March 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year…

Read complete press release...

Wednesday, March 10, 2010

comScore Reports January 2010 U.S. Mobile Subscriber Market Share

Use of Social Media via Mobile Sees Considerable Gains in Past Three Months

RESTON, VA, March 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period between October 2009 and January 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers age 13 and older, as well as popular activities and content accessed via the subscriber’s primary mobile phone. The January report found Motorola to be the top handset manufacturer overall with 22.9 percent market share, while RIM led among smartphone platforms with 43.0 percent market share.

Read complete press release...

Friday, March 05, 2010

Rich Abronson, co-founder and VP Marketing for Gumiyo, to Speak at BIA/Kelsey’s Marketplaces 2010

CALABASAS, CA, March 5, 2010 — Gumiyo today announced that Rich Abronson will be a featured speaker at Marketplaces 2010 (www.kelseygroup.com/marketplaces2010), BIA/Kelsey’s upcoming conference about vertical services and the transition of local advertising from offline to online platforms, March 22-24, 2010, San Diego, California. Mr. Abronson will participate on a panel titled, Critical Tools for Marketplace Success, scheduled at 10 a.m. on day one of the conference.

Friday, February 26, 2010

No Mobile Web Strategy?  You’re Missing Out on Valuable Traffic

We’re not saying anything here that no one else has said.  In fact, this post is simply our amalgamation of a few recently released reports and articles by Equation Research, The Nielsen Company, and other sources.  Original or not, we still think it’s helpful for our partners to have easy access to this information for their own mobile endeavors.

No doubt about it, mobile apps are cool.  They take advantage of the iPhone’s elegant user interface, and they can be well-integrated into other device features such as GPS and maps.  However, as mobile bandwidth improves and smartphone ownership increases dramatically, the ultimate mobile application is the mobile Internet.

Tuesday, February 09, 2010

Gumiyo Releases MyShowroom, Free Facebook Application for Automotive Dealers and Vehicle Inventory

Bundled with the Gumiyo’s Mobile Ready Platform, the new dealership Facebook application is freely available through partners offering Gumiyo-powered mobile marketing solutions to retail automotive dealers.

Friday, January 29, 2010

Mobile industry roundup: Projections, stastics & marketing sizing in the mobile space for 2009-2010

Gumiyo makes it a point to not only deliver an exception technology platform for our partners to execute their mobile initiatives, we also endeavor to keep them up-to-date on the latest developments in the mobile space.  Building upon other blog entries where we collect and publish various statistics found around the Web, the following is a fairly comprehensive roundup of the latest the analysts have to offer.

Of course, some of these numbers may conflict with each other, and it should be noted that this is an aggregation from multiple sources.

Wednesday, January 20, 2010

Gumiyo Announces Hiring of Jeannine Antus Koncar to Position of Vice President of Sales

As Gumiyo continues its growth as a mobile marketing solutions provider for newspapers, media companies, retail automotive dealers and marketing agencies; Ms. Koncar is tasked with extending Gumiyo’s reach within these industries and developing the mobile solutions market among end advertisers.

Wednesday, December 16, 2009

Notes from the BIA/Kelsey Interactive Local Media Conference

We recently attended BIA/Kelsey’s Interactive Local Media Conference.  By many definitions, mobile is inherently local and BIA/Kelsey has done a great deal to educate its constituency about the its impact, strategies, and best practices.  The following are some of our notes taken during the conference.

Thursday, November 19, 2009

Commercial taps into mobiles

by Vivienne Ryan
The West Australian

The art of communicating to consumers in the commercial property sphere takes a new turn this week with the deployment of an instant messaging device, despite some in the sector saying the technology shift has yet to seep into the commercial world.

It is already in play in the residential sector but this week Realmark Commercial extends the use of its instant message technology, Gumiyo, to its commercial consumers as part of its broader shift in communication techniques.

The Gumiyo software enables consumers to reach listings and property specific information from their mobile phone by texting a code found on a sign and instantly receive detailed property information including images and property-specific details…


Original article...

Friday, October 30, 2009

Let’s Talk About Text, Baby

As one of the voices of the retail automotive industry, Joe Webb writes about text messaging and mobile marketing in this month’s issue of Digital Dealer Magazine.  As the leading technology provider for mobile solutions in the industry, we spent some time with Joe to contribute our thoughts on the subject.  One point of clarification:  When referring to peer-to-peer communication, we’re talking about messaging that bypasses the carrier and occurs directly between phones through a wi-fi or other network.

Read the original article in the October issue of Digital Dealer Magazine...

Friday, October 30, 2009

Reynolds Web Solutions Launches Mobile Marketing Solution to Help Dealerships Extend Their Reach…

Mobile Solution Enables Dealers to Offer Text Messaging and Mobile-friendly Web sites as Additional Ways Consumers Can Connect with the Dealership’s Products and Services. Reynolds Web Solutions announced today new mobile marketing products for retail automotive dealers powered by Gumiyo’s Mobile Ready platform.

Monday, October 19, 2009

New data on Mobile Web usage from Nielsen

Nielsen recently announced new data showing a 34% increase in Mobile Web.  We at Gumiyo believe in an integrated, multi-technology approach to a mobile strategy that includes SMS, MMS, iPhone applications, and the Mobile Web.  While all of these platforms have unique strengths and practical applications, many view the Mobile Web as having the greatest growth and potential due to the sheer number of consumers with access… 

Monday, October 12, 2009

White Paper:  Gumiyo and TCPA, CAN SPAM Compliance

How the Mobile Ready Platform enables mobile marketers to execute campaigns that are in compliance with federal communications laws

There has been a great deal of discussion and legal precedence with regard to text messaging and how it relates to the Telephone Consumer Protection Act (TCPA)and the CAN SPAM act.  Because these laws were enacted prior to consumer and commercial usage of this technology, the FCC and the courts are still trying to determine how these rules apply.  Interestingly, the current consensus is that text messaging falls under both acts.  In other words, in some ways a text message is similar to a “phone call” and in other ways it has characteristics shared with email.

More...

Friday, September 25, 2009

Gumiyo to exhibit Txt2MLS mobile real estate solution at CMLS 2009 in Lake Tahoe on Sep. 30 - Oct. 2

Gumiyo will be presenting it’s Txt2MLS solution at the Council of MLS conference in South Lake Tahoe from September 30 through October 2.  Txt2MLS is a turnkey solution that enables multiple listing services to extend MLS, agents, and listings to mobile phones.

Follow us on Twitter:  @gumiyoRE

Friday, September 18, 2009

Real Estate Institute of Western Australia (REIWA) launches texting service for homebuyers

The Real Estate Institute of Western Australia has today launched an innovative new phone texting service and mobile phone web site for members and their customers. The new service enables agents to deliver listings to mobile devices and to connect with homebuyers quickly and efficiently.

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