Thursday, April 17, 2008
Gumiyo is pleased to announce we will participate in the Dow Jones VentureWire Wireless Innovations conference. We’ll present on Tuesday, April 22nd from 11:50 a.m. – 12:10 p.m. and 12:40 – 1 p.m. in Salon 7 at the Sofitel San Francisco Bay. The Sofitel is located at 223 Twin Dolphin Drive in redwood City, Calif. We’re looking forward to seeing everybody there!
For a complete agenda, visit: http://wirelessinnovations.dowjones.com/agenda.
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Thursday, April 17, 2008
Check out this profile on our company’s CEO, Shuki Lehavi, by Eric Miltsch on WhyBuyUsedCars.com. The piece explains our company history, the origination of the word Gumiyo and the future of mobile marketing.
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Tuesday, April 08, 2008
Gumiyo, the automotive retail industry’s leading mobile marketing company, today announced a new partnership with HomeNet, Inc., a leading provider of vehicle inventory management and marketing solutions, to provide auto dealers with a single-click mobile Web marketing solution.
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Monday, April 07, 2008
Dealer Marketing Magazine
by Richard Abronson
The latest NADA report on dealership advertising shows that while Internet advertising expenditures continue to increase as a percentage of a total advertising budget, dealers as a whole are still allocating the majority of their spending to direct mail, newspaper, radio, television, and other types of on-lot or outdoor advertising (NADA DATA 2007). Tracking and conversion reports are becoming increasingly sophisticated for the Internet segment of a dealer’s advertising strategy, which allows the Internet manager to optimize the dollars spent. There remains a great deal of uncertainty and potential waste in a dealer’s overall advertising effectiveness, however, simply because the remaining non-Internet components lack a definitive form of measurement. In other words, you cannot click the newspaper…until now.
Original Article...
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