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Thursday, June 26, 2008

Interview with Shuki Lehavi and Rich Abronson, Gumiyo

socalTECH.COM
by Ben Kuo

Gumiyo (http://www.gumiyo.com) is a recently launched startup based in Woodland Hills, which has developed a service that connects cell phone users with online classifieds. The service alerts users to new classifieds items on Gumiyo and other online classified sites like Edgeio and Google Base. Unlike other startups in the space, Gumiyo has focused in squarely on a highly mobile optimized space, which adapts to ways people want to use their mobile phone—and is very geared around alerting people to new items and presenting a optimized mobile connection between buyers and sellers. We spoke with co-founders Shuki Lehavi and Rich Abronson about the company’s services and plans for the business. Ben Kuo conducted the interview.

Original article...

Wednesday, June 25, 2008

Listings On-the-Go: Google Classifieds via Cell Phone Using the Gumiyo Platform

What do you get when you cross the largest database of online classified ads with the messaging capability of the mobile phone? The answer is freedom - freedom for buyers and sellers to find anything and connect with each other anytime and from anywhere.

Gumiyo extends our integration with Google Base to make classifieds (in Google Base) available via mobile phones for selected sellers.

Read the entire press release here.

Monday, June 16, 2008

Adding Mobile to your Marketing Mix

Digital Dealer
by Richard Abronson

Marketing through mobile phones is increasingly finding its way into the advertising mix for dealerships across the country, and the promise of reaching consumers who are “on-the-go” has great appeal. The increasing ubiquity of SMS text messaging and the mobile web can transform a dealer’s traditional advertising into a virtually “clickable” medium. The first step is for a dealer to “mobilize” their vehicle inventory and create a mobile phone-optimized presence for their stores by engaging a mobile marketing platform vendor. Once setup, the next task is for the dealer to begin driving that mobile traffic… 

Original article...

Tuesday, June 03, 2008

Dealership marketers take to text messaging

Automotive News
by Mary Connelly

Who’s sending that text message to your cell phone? It could be your neighborhood auto dealer. Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access to many dealerships’ listings of new and used vehicles — complete with photos, prices, condition reports, contact information and directions to the showroom — on their phones.

Original article...