Wednesday, August 27, 2008

Chrome Systems and Gumiyo Partner to Deliver First Mobile Phone Vehicle Videos

PORTLAND, Ore., Aug 27, 2008 (GlobeNewswire via COMTEX)—Chrome® Systems Inc., a subsidiary of DealerTrack Holdings, Inc. and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced it has partnered with Gumiyo, the retail automotive industry’s leading mobile marketing company, to deliver Chrome’s Video Showcase of full-motion new vehicle video test drives to mobile Web consumers using Gumiyo’s dynamic mobile marketing platform. This will put high quality videos of new vehicle inventory directly into the hands of mobile phone users for the first time, providing auto buyers with dynamic and informative vehicle presentations to help drive sales.