Auto dealers using Gumiyo’s mobile marketing platform are experiencing increased market penetration with the new media channel that can reach consumers anytime and anywhere. Dealers report that text messaging response rates are continuing to increase since the launch of their mobile campaigns, with some dealerships receiving hundreds of messages each month.
PermalinkDigital Dealer Magazine
by Rich Abronson
The mobile phone as a mass medium has finally come into its own as a viable marketing channel for automotive dealers. Today, dealers across the U.S. are integrating the car buyer’s mobile phone into the marketing mix by launching mobile versions of their dealership Web sites and formatting their inventory for display on the mobile screen. With the introduction of the “mobile call-to-action†(think American Idol text message voting), traditional dealership advertising becomes virtually “clickable.†In other words, when a car buyer encounters a newspaper ad, lot sign, TV commercial or radio spot that interests him, he can access more information about the dealership or vehicle immediately on his mobile phone. The “on-the-go†consumer no longer needs to be in front of a computer screen or remember a Web address, but the modern mobile phone is always on, always present and outfitted with SMS text messaging and a Mobile Web browser.
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