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Tuesday, December 16, 2008

L.A. Times launches mobile marketing initiative

Mobile Marketer Daily
by Dan Butcher

Mobile Marketer Daily is one of the most widely read online publications for the mobile marketing industry and has written a piece about our initiative with the Los Angeles Times.

Original article...

Monday, December 15, 2008

Los Angeles Times Launches Mobile Marketing Initiative

With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times offering the latest online and mobile technology marketing solutions.

Thursday, December 11, 2008

Gumiyo Introduces Mobile Lead Management for Auto Dealers

Gumiyo today released Mobile Lead Management - a set of tools developed to help auto dealers maximize ROI from their mobile marketing campaigns. The solution integrates seamlessly into Gumiyo’s Mobile Ready platform, enabling dealers to quickly and easily capture, process and manage real-time text messaging inquiries from consumers.

Tuesday, December 02, 2008

Gumiyo Announces New Mobile Ready Platform for Newspapers

With newspaper companies nationwide searching for innovative ways to increase revenue, create new value, and maintain relevance in an increasingly interactive world; Gumiyo, the nation’s leading mobile marketing and technology provider, today announced the release of a powerful new suite of online tools that enable newspapers to offer rich Mobile Web and SMS campaigns to advertisers. The mobile marketing solution lets advertising departments construct entirely new revenue streams that fit seamlessly within their existing ad sales business, regardless of circulation size.

Monday, December 01, 2008

Increasing ad profits with mobile marketing services

Publisher’s Auxiliary
by Richard Abronson

The newspaper industry’s move into digital formats and online interactivity has been occurring for years.  An advertising trend is emerging that lets businesses connect with consumers anytime and anywhere through SMS text messaging and the mobile Web.

Original article...