The new service provides a multimedia “mobile flyer” for each real estate property listing, a mobile portal for the MLS, and the ability to connect agents with home buyers on-the-go quickly and efficiently.
PermalinkOn March 18th, Rich Abronson will speak the Kelsey Group’s annual conference that looks at local interactive marketing and leveraging the Internet and mobile for better lead generation, conversion, and customer engagement.
PermalinkRevenue strategies must include phones
By Rich Abronson
Special to California Publisher
The newspaper industry today faces a double challenge: rapidly changing reader habits in an interactive, online world coupled with the current economic situation. While these bring discomfort to many within the industry, they also present new opportunities to those who adapt. One of the best of these opportunities sits at the convergence of the industry’s challenges: The increasingly sophisticated mobile phone and its ubiquitous usage among local consumers…
PermalinkDigital Dealer
by Richard Abronson
Much is said in the world of retail automotive about effective Internet lead management (ILM) and how to use it to boost new and used car sales. As dealers launch mobile web sites for their stores, and get their vehicle inventory on car buyers’ mobile phones in order to generate “mobile leads,” Mobile lead management (MLM) becomes an increasingly important concept for the Internet sales manager to understand.
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