Friday, October 30, 2009

Let’s Talk About Text, Baby

As one of the voices of the retail automotive industry, Joe Webb writes about text messaging and mobile marketing in this month’s issue of Digital Dealer Magazine.  As the leading technology provider for mobile solutions in the industry, we spent some time with Joe to contribute our thoughts on the subject.  One point of clarification:  When referring to peer-to-peer communication, we’re talking about messaging that bypasses the carrier and occurs directly between phones through a wi-fi or other network.

Read the original article in the October issue of Digital Dealer Magazine...

Friday, October 30, 2009

Reynolds Web Solutions Launches Mobile Marketing Solution to Help Dealerships Extend Their Reach…

Mobile Solution Enables Dealers to Offer Text Messaging and Mobile-friendly Web sites as Additional Ways Consumers Can Connect with the Dealership’s Products and Services. Reynolds Web Solutions announced today new mobile marketing products for retail automotive dealers powered by Gumiyo’s Mobile Ready platform.

Monday, October 19, 2009

New data on Mobile Web usage from Nielsen

Nielsen recently announced new data showing a 34% increase in Mobile Web.  We at Gumiyo believe in an integrated, multi-technology approach to a mobile strategy that includes SMS, MMS, iPhone applications, and the Mobile Web.  While all of these platforms have unique strengths and practical applications, many view the Mobile Web as having the greatest growth and potential due to the sheer number of consumers with access… 

Monday, October 12, 2009

White Paper:  Gumiyo and TCPA, CAN SPAM Compliance

How the Mobile Ready Platform enables mobile marketers to execute campaigns that are in compliance with federal communications laws

There has been a great deal of discussion and legal precedence with regard to text messaging and how it relates to the Telephone Consumer Protection Act (TCPA)and the CAN SPAM act.  Because these laws were enacted prior to consumer and commercial usage of this technology, the FCC and the courts are still trying to determine how these rules apply.  Interestingly, the current consensus is that text messaging falls under both acts.  In other words, in some ways a text message is similar to a “phone call” and in other ways it has characteristics shared with email.

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