Thursday, November 19, 2009
Commercial taps into mobiles
by Vivienne Ryan
The West Australian
The art of communicating to consumers in the commercial property sphere takes a new turn this week with the deployment of an instant messaging device, despite some in the sector saying the technology shift has yet to seep into the commercial world.
It is already in play in the residential sector but this week Realmark Commercial extends the use of its instant message technology, Gumiyo, to its commercial consumers as part of its broader shift in communication techniques.
The Gumiyo software enables consumers to reach listings and property specific information from their mobile phone by texting a code found on a sign and instantly receive detailed property information including images and property-specific details…
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