Friday, February 26, 2010
No Mobile Web Strategy? You’re Missing Out on Valuable Traffic
We’re not saying anything here that no one else has said. In fact, this post is simply our amalgamation of a few recently released reports and articles by Equation Research, The Nielsen Company, and other sources. Original or not, we still think it’s helpful for our partners to have easy access to this information for their own mobile endeavors.
No doubt about it, mobile apps are cool. They take advantage of the iPhone’s elegant user interface, and they can be well-integrated into other device features such as GPS and maps. However, as mobile bandwidth improves and smartphone ownership increases dramatically, the ultimate mobile application is the mobile Internet.
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