Wednesday, July 07, 2010

Location-based Marketing Panel at WOMMA

Last week I had the opportunity to represent Gumiyo on a panel to discuss the latest developments concerning location-based marketing.  Conducted by the Word of Mouth Marketing Association (WOMMA) and sponsored by the Los Angeles Times, the panel included Ethelbert Williams, VP of brand development at Mr. Youth; Alice Lankester, VP of Marketing at Loopt; and Anthony DiResta, partner at Mannatt, Phelps, and Phillips.  The session was moderated by Tony Pierce, the Blogs Editor at the L.A. Times.