Wednesday, February 06, 2008

Ad Agency Online, L.L.C. Named As A Gumiyo Reseller For the Automotive Advertising Industry

Gumiyo, Ad Agency Online and their resource portal, AutoAdCreative.com lead the auto industry’s transition to online mobile advertising

February 05, 2008; 3:30 PM EST - Boca Raton, FL / Woodland Hills, CA—Ad Agency Online and Gumiyo have announced a partnership to address the auto industry’s challenges of shrinking marketing budgets and falling profits. With the partnership, Ad Agency Online, one of the auto industry’s leading and most innovative provider of marketing services, through it’s auto industry resource portal, AutoAdCreative.com, and Gumiyo, a mobile commerce technology leader, intend to take Internet advertising for the auto industry from the living room to the streets via a unique mobile application that brings auto sales messages to where customers are – their cell phones.

As auto industry marketing programs transition to Internet-based strategies, companies are taking advantage of online opportunities, from offering online video presentations to actual online transactions. Philip Zelinger, president of Ad Agency Online, L.L.C., has been a vocal supporter of applying cutting edge technology in both the real and the virtual showroom tied into proven selling processes. “Gumiyo has hit it out of the park with their direct link to existing auto dealer websites and the wealth of information that is offered on them for online car shoppers. The mobile channel will be dominated by Gumiyo with their simplified version of an auto dealer website delivered on demand to a cell phone without the sales pitch and the hype of a showroom.” claimed Mr. Zelinger.

AutoAdCreative is positioned as an auto industry information resource portal offering a “first look” at new ways to maintain established automotive advertising wisdoms. The NADA Convention in San Francisco is a platform for auto industry vendors and automotive advertising agencies to review new technology and applications. AutoAdCreative has already begun its selection process with preliminary conversations building to formal presentations planned during the convention and aired LIVE on their blog talk radio – WAAC, All Automotive News All The Time – featured at http://www.autoadcreative.com.

“Gumiyo was too good to wait for!” exclaimed Zelinger when asked why he didn’t wait for the NADA meetings to announce his affiliation and support of Gumiyo’s mobile channel solution. “My auto dealer clients have already proven the value of the internet and the need to build their virtual showrooms to satisfy the demands of their customers. One consistent message heard loud and clear is that car buyers want information fast, easy and without the sales pitch. Gumiyo delivers just that and in the convenience of their car, office or wherever a cell phone is used, which is everywhere!” explained Mr. Zelinger.

“We’re pleased to accept AutoAdCreative’s announcement that Gumiyo was chosen as a recommended vendor in the auto industry mobile channel,” said Shuki Lehavi, Gumiyo CEO and co-founder. “In addition, the announcement naming Ad Agency Online as an authorized reseller of Gumiyo for the automotive advertising community adds a powerful dynamic to this exciting new relationship.”

“This dynamic new partnership underscores a key component of our channel strategy partner mix,” said Joseph Lee, Gumiyo v.p., business development. “The Auto Industry portal is a unique and dynamic way for us to broadcast and demonstrate the value of the Gumiyo platform to a key vertical market. Going forward, we will be exploring partnership opportunities in other markets where Gumiyo can add value to the channel partners’ core business”

For additional information on Gumiyo and other approved vendors introducing new technologies and applications for the auto industry, auto dealers are advised to visit http://www.autoadcreative.com and select the products or services posted on the site. They will be greeted by an informational video and product presentation followed by an easy online purchase and installation. Mr. Zelinger’s final comments were, “We practice what we preach and keep it simple for auto dealers to sell more cars.”