Sunday, March 01, 2009

Adding value with mobile publishing

Revenue strategies must include phones

By Rich Abronson
Special to California Publisher
The newspaper industry today faces a double challenge: rapidly changing reader habits in an interactive, online world coupled with the current economic situation. While these bring discomfort to many within the industry, they also present new opportunities to those who adapt. One of the best of these opportunities sits at the convergence of the industry’s challenges: The increasingly sophisticated mobile phone and its ubiquitous usage among local consumers.

Original article...