Some of the most common questions to me from our partners are related to statistics: How many people text? How many people are using the Mobile Web? How many people can view video on their mobile phones? I wrote a bit about statistics a few months ago and much of it is still valid. However, statistics change and I thought it time to post an update. Here are the numbers:
PermalinkThe new service provides a multimedia “mobile flyer” for each real estate property listing, a mobile portal for the MLS, and the ability to connect agents with home buyers on-the-go quickly and efficiently.
PermalinkOn March 18th, Rich Abronson will speak the Kelsey Group’s annual conference that looks at local interactive marketing and leveraging the Internet and mobile for better lead generation, conversion, and customer engagement.
PermalinkRevenue strategies must include phones
By Rich Abronson
Special to California Publisher
The newspaper industry today faces a double challenge: rapidly changing reader habits in an interactive, online world coupled with the current economic situation. While these bring discomfort to many within the industry, they also present new opportunities to those who adapt. One of the best of these opportunities sits at the convergence of the industry’s challenges: The increasingly sophisticated mobile phone and its ubiquitous usage among local consumers…
PermalinkDigital Dealer
by Richard Abronson
Much is said in the world of retail automotive about effective Internet lead management (ILM) and how to use it to boost new and used car sales. As dealers launch mobile web sites for their stores, and get their vehicle inventory on car buyers’ mobile phones in order to generate “mobile leads,†Mobile lead management (MLM) becomes an increasingly important concept for the Internet sales manager to understand.
PermalinkCNM LLP, an independent accounting and advisory services firm, today announced that its practice is now enabled with mobile Web-based presence through its partnership with Gumiyo, a Woodland Hills-based mobile marketing technology provider. Using Gumiyo’s technology, CNM can increase its visibility and accessibility by delivering content from its traditional website including text, images and video to mobile devices.
PermalinkI just bought a new car. I also happen to work for Gumiyo and some of our best customers are automotive dealers who use our mobile marketing platform to sell cars. What a fantastic opportunity to put my theoretical punditry to the test and actually use these mobile tools for real.
PermalinkIn an increasingly interactive world, newspaper companies are searching for innovative ways to increase revenue, create new value and maintain relevance. They are all looking for the same exact formula — instant value for advertisers and readers, fast and simple deployment and positive ROI.
PermalinkMobile Marketer Daily
by Dan Butcher
Mobile Marketer Daily is one of the most widely read online publications for the mobile marketing industry and has written a piece about our initiative with the Los Angeles Times.
PermalinkWith newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times offering the latest online and mobile technology marketing solutions.
PermalinkGumiyo today released Mobile Lead Management - a set of tools developed to help auto dealers maximize ROI from their mobile marketing campaigns. The solution integrates seamlessly into Gumiyo’s Mobile Ready platform, enabling dealers to quickly and easily capture, process and manage real-time text messaging inquiries from consumers.
PermalinkWith newspaper companies nationwide searching for innovative ways to increase revenue, create new value, and maintain relevance in an increasingly interactive world; Gumiyo, the nation’s leading mobile marketing and technology provider, today announced the release of a powerful new suite of online tools that enable newspapers to offer rich Mobile Web and SMS campaigns to advertisers. The mobile marketing solution lets advertising departments construct entirely new revenue streams that fit seamlessly within their existing ad sales business, regardless of circulation size.
PermalinkPublisher’s Auxiliary
by Richard Abronson
The newspaper industry’s move into digital formats and online interactivity has been occurring for years. An advertising trend is emerging that lets businesses connect with consumers anytime and anywhere through SMS text messaging and the mobile Web.
PermalinkInvariably, whenever we introduce ourselves and the Mobile Ready Platform, there is a need to “set the table” with some statistics that describe the size, usage patterns, and demographics of mobile phone usage. In fact, the landscape is evolving so rapidly that we feel we’re changing out PowerPoint slides every other month or so. Below is our attempt to create a clearinghouse of useful statistics which we will do our utmost to keep current.
PermalinkAuto dealers using Gumiyo’s mobile marketing platform are experiencing increased market penetration with the new media channel that can reach consumers anytime and anywhere. Dealers report that text messaging response rates are continuing to increase since the launch of their mobile campaigns, with some dealerships receiving hundreds of messages each month.
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