Wednesday, August 27, 2008
PORTLAND, Ore., Aug 27, 2008 (GlobeNewswire via COMTEX)—Chrome® Systems Inc., a subsidiary of DealerTrack Holdings, Inc. and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced it has partnered with Gumiyo, the retail automotive industry’s leading mobile marketing company, to deliver Chrome’s Video Showcase of full-motion new vehicle video test drives to mobile Web consumers using Gumiyo’s dynamic mobile marketing platform. This will put high quality videos of new vehicle inventory directly into the hands of mobile phone users for the first time, providing auto buyers with dynamic and informative vehicle presentations to help drive sales.
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Monday, July 28, 2008
Gumiyo, the nation’s leading retail automotive mobile marketing company and technology provider, today announced the launch of a new “Mobile Ready” initiative for retail automotive advertising agencies, automotive content providers, and CRM companies. The program establishes a mobile solutions professional group and certification process that designates members as ready to meet the mobile marketing needs of their dealer clients. Learn more at http://www.getmobileready.com
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Monday, July 28, 2008
Launching a mobile marketing initiative is easier than you think, and it’s true potential is realized when integrated with traditional advertising. In fact, when the mobile channel is combined with print, radio, TV, outdoor, and on-lot signage; suddenly these traditional ad venues become measurable direct response sources.
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Wednesday, July 09, 2008
If you’re planning to be in Dallas for the Digital Dealer Conference on October 6, we invite you to attend this session led by Rich Abronson, Gumiyo’s co-founder and VP of Products and Marketing:
Marketing Through Mobile Phones: The Power of the Newest Mass Media
Strategies and tactics for reaching car buyers on their mobile phones anytime and anywhere
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Thursday, June 26, 2008
socalTECH.COM
by Ben Kuo
Gumiyo (http://www.gumiyo.com) is a recently launched startup based in Woodland Hills, which has developed a service that connects cell phone users with online classifieds. The service alerts users to new classifieds items on Gumiyo and other online classified sites like Edgeio and Google Base. Unlike other startups in the space, Gumiyo has focused in squarely on a highly mobile optimized space, which adapts to ways people want to use their mobile phone—and is very geared around alerting people to new items and presenting a optimized mobile connection between buyers and sellers. We spoke with co-founders Shuki Lehavi and Rich Abronson about the company’s services and plans for the business. Ben Kuo conducted the interview.
Original article...
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Wednesday, June 25, 2008
What do you get when you cross the largest database of online classified ads with the messaging capability of the mobile phone? The answer is freedom - freedom for buyers and sellers to find anything and connect with each other anytime and from anywhere.
Gumiyo extends our integration with Google Base to make classifieds (in Google Base) available via mobile phones for selected sellers.
Read the entire press release here.
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Monday, June 16, 2008
Digital Dealer
by Richard Abronson
Marketing through mobile phones is increasingly finding its way into the advertising mix for dealerships across the country, and the promise of reaching consumers who are “on-the-go†has great appeal. The increasing ubiquity of SMS text messaging and the mobile web can transform a dealer’s traditional advertising into a virtually “clickable†medium. The first step is for a dealer to “mobilize†their vehicle inventory and create a mobile phone-optimized presence for their stores by engaging a mobile marketing platform vendor. Once setup, the next task is for the dealer to begin driving that mobile traffic…
Original article...
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Tuesday, June 03, 2008
Automotive News
by Mary Connelly
Who’s sending that text message to your cell phone? It could be your neighborhood auto dealer. Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access to many dealerships’ listings of new and used vehicles — complete with photos, prices, condition reports, contact information and directions to the showroom — on their phones.
Original article...
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Sunday, May 18, 2008
OK - Here is the first in a long line of weekly user community contests…
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Thursday, April 17, 2008
Gumiyo is pleased to announce we will participate in the Dow Jones VentureWire Wireless Innovations conference. We’ll present on Tuesday, April 22nd from 11:50 a.m. – 12:10 p.m. and 12:40 – 1 p.m. in Salon 7 at the Sofitel San Francisco Bay. The Sofitel is located at 223 Twin Dolphin Drive in redwood City, Calif. We’re looking forward to seeing everybody there!
For a complete agenda, visit: http://wirelessinnovations.dowjones.com/agenda.
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Thursday, April 17, 2008
Check out this profile on our company’s CEO, Shuki Lehavi, by Eric Miltsch on WhyBuyUsedCars.com. The piece explains our company history, the origination of the word Gumiyo and the future of mobile marketing.
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Tuesday, April 08, 2008
Gumiyo, the automotive retail industry’s leading mobile marketing company, today announced a new partnership with HomeNet, Inc., a leading provider of vehicle inventory management and marketing solutions, to provide auto dealers with a single-click mobile Web marketing solution.
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Monday, April 07, 2008
Dealer Marketing Magazine
by Richard Abronson
The latest NADA report on dealership advertising shows that while Internet advertising expenditures continue to increase as a percentage of a total advertising budget, dealers as a whole are still allocating the majority of their spending to direct mail, newspaper, radio, television, and other types of on-lot or outdoor advertising (NADA DATA 2007). Tracking and conversion reports are becoming increasingly sophisticated for the Internet segment of a dealer’s advertising strategy, which allows the Internet manager to optimize the dollars spent. There remains a great deal of uncertainty and potential waste in a dealer’s overall advertising effectiveness, however, simply because the remaining non-Internet components lack a definitive form of measurement. In other words, you cannot click the newspaper…until now.
Original Article...
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Wednesday, March 26, 2008
Gumiyo, the automotive retail industry’s leading mobile marketing company, today announced it has named AutoUplinkUSA as a preferred service provider of GumiyoPRO Elite, an all inclusive advanced mobile advertising platform. AutoUplinkUSA will provide personalized, on-lot services to help dealers launch SMS text messaging campaigns using the new mobile marketing solution, which literally brings a dealer’s inventory and showroom right into the hands of qualified and interested buyers.
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Wednesday, March 12, 2008
Deal Will Make Print Advertising Virtually Clickable and Increase Measurable Response Rates
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