Real Estate
Thursday, November 19, 2009
by Vivienne Ryan
The West Australian
The art of communicating to consumers in the commercial property sphere takes a new turn this week with the deployment of an instant messaging device, despite some in the sector saying the technology shift has yet to seep into the commercial world.
It is already in play in the residential sector but this week Realmark Commercial extends the use of its instant message technology, Gumiyo, to its commercial consumers as part of its broader shift in communication techniques.
The Gumiyo software enables consumers to reach listings and property specific information from their mobile phone by texting a code found on a sign and instantly receive detailed property information including images and property-specific details…
Original article...
Friday, October 30, 2009
As one of the voices of the retail automotive industry, Joe Webb writes about text messaging and mobile marketing in this month’s issue of Digital Dealer Magazine. As the leading technology provider for mobile solutions in the industry, we spent some time with Joe to contribute our thoughts on the subject. One point of clarification: When referring to peer-to-peer communication, we’re talking about messaging that bypasses the carrier and occurs directly between phones through a wi-fi or other network.
Read the original article in the October issue of Digital Dealer Magazine...
Monday, October 12, 2009
How the Mobile Ready Platform enables mobile marketers to execute campaigns that are in compliance with federal communications laws
There has been a great deal of discussion and legal precedence with regard to text messaging and how it relates to the Telephone Consumer Protection Act (TCPA)and the CAN SPAM act. Because these laws were enacted prior to consumer and commercial usage of this technology, the FCC and the courts are still trying to determine how these rules apply. Interestingly, the current consensus is that text messaging falls under both acts. In other words, in some ways a text message is similar to a “phone call” and in other ways it has characteristics shared with email.
More...
Publishing & Newspapers
Sunday, March 01, 2009
Revenue strategies must include phones
By Rich Abronson
Special to California Publisher
The newspaper industry today faces a double challenge: rapidly changing reader habits in an interactive, online world coupled with the current economic situation. While these bring discomfort to many within the industry, they also present new opportunities to those who adapt. One of the best of these opportunities sits at the convergence of the industry’s challenges: The increasingly sophisticated mobile phone and its ubiquitous usage among local consumers…
Original article...
Automotive
Sunday, March 01, 2009
Digital Dealer
by Richard Abronson
Much is said in the world of retail automotive about effective Internet lead management (ILM) and how to use it to boost new and used car sales. As dealers launch mobile web sites for their stores, and get their vehicle inventory on car buyers’ mobile phones in order to generate “mobile leads,†Mobile lead management (MLM) becomes an increasingly important concept for the Internet sales manager to understand.
Original Article...
Newspapers & Publishing
Friday, January 02, 2009
In an increasingly interactive world, newspaper companies are searching for innovative ways to increase revenue, create new value and maintain relevance. They are all looking for the same exact formula — instant value for advertisers and readers, fast and simple deployment and positive ROI.
Newspapers & Publishing
Tuesday, December 16, 2008
Mobile Marketer Daily
by Dan Butcher
Mobile Marketer Daily is one of the most widely read online publications for the mobile marketing industry and has written a piece about our initiative with the Los Angeles Times.
Original article...
Publishing & Newspapers
Monday, December 01, 2008
Publisher’s Auxiliary
by Richard Abronson
The newspaper industry’s move into digital formats and online interactivity has been occurring for years. An advertising trend is emerging that lets businesses connect with consumers anytime and anywhere through SMS text messaging and the mobile Web.
Original article...
Automotive
Wednesday, October 01, 2008
Digital Dealer Magazine
by Rich Abronson
The mobile phone as a mass medium has finally come into its own as a viable marketing channel for automotive dealers. Today, dealers across the U.S. are integrating the car buyer’s mobile phone into the marketing mix by launching mobile versions of their dealership Web sites and formatting their inventory for display on the mobile screen. With the introduction of the “mobile call-to-action†(think American Idol text message voting), traditional dealership advertising becomes virtually “clickable.†In other words, when a car buyer encounters a newspaper ad, lot sign, TV commercial or radio spot that interests him, he can access more information about the dealership or vehicle immediately on his mobile phone. The “on-the-go†consumer no longer needs to be in front of a computer screen or remember a Web address, but the modern mobile phone is always on, always present and outfitted with SMS text messaging and a Mobile Web browser.
Original Article...
Thursday, June 26, 2008
socalTECH.COM
by Ben Kuo
Gumiyo (http://www.gumiyo.com) is a recently launched startup based in Woodland Hills, which has developed a service that connects cell phone users with online classifieds. The service alerts users to new classifieds items on Gumiyo and other online classified sites like Edgeio and Google Base. Unlike other startups in the space, Gumiyo has focused in squarely on a highly mobile optimized space, which adapts to ways people want to use their mobile phone—and is very geared around alerting people to new items and presenting a optimized mobile connection between buyers and sellers. We spoke with co-founders Shuki Lehavi and Rich Abronson about the company’s services and plans for the business. Ben Kuo conducted the interview.
Original article...
Automotive
Monday, June 16, 2008
Digital Dealer
by Richard Abronson
Marketing through mobile phones is increasingly finding its way into the advertising mix for dealerships across the country, and the promise of reaching consumers who are “on-the-go†has great appeal. The increasing ubiquity of SMS text messaging and the mobile web can transform a dealer’s traditional advertising into a virtually “clickable†medium. The first step is for a dealer to “mobilize†their vehicle inventory and create a mobile phone-optimized presence for their stores by engaging a mobile marketing platform vendor. Once setup, the next task is for the dealer to begin driving that mobile traffic…
Original article...
Automotive
Tuesday, June 03, 2008
Automotive News
by Mary Connelly
Who’s sending that text message to your cell phone? It could be your neighborhood auto dealer. Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access to many dealerships’ listings of new and used vehicles — complete with photos, prices, condition reports, contact information and directions to the showroom — on their phones.
Original article...
Automotive
Monday, April 07, 2008
Dealer Marketing Magazine
by Richard Abronson
The latest NADA report on dealership advertising shows that while Internet advertising expenditures continue to increase as a percentage of a total advertising budget, dealers as a whole are still allocating the majority of their spending to direct mail, newspaper, radio, television, and other types of on-lot or outdoor advertising (NADA DATA 2007). Tracking and conversion reports are becoming increasingly sophisticated for the Internet segment of a dealer’s advertising strategy, which allows the Internet manager to optimize the dollars spent. There remains a great deal of uncertainty and potential waste in a dealer’s overall advertising effectiveness, however, simply because the remaining non-Internet components lack a definitive form of measurement. In other words, you cannot click the newspaper…until now.
Original Article...
Real Estate
Friday, January 11, 2008
RISMedia
by Richard Abronson
There’s a new game in town and it promises to further reshape the real estate industry-mobile computing, mobile Web browsing, and SMS text-messaging. No longer are buyers tied to their computers. Now, they can be reached anytime and anywhere, and there are new services that enable real estate pros to easily get mobile.
Original article...
Real Estate
Wednesday, October 24, 2007
Glenn Roberts talks about us in his latest article on Inman News...
