Tuesday, December 02, 2008
With newspaper companies nationwide searching for innovative ways to increase revenue, create new value, and maintain relevance in an increasingly interactive world; Gumiyo, the nation’s leading mobile marketing and technology provider, today announced the release of a powerful new suite of online tools that enable newspapers to offer rich Mobile Web and SMS campaigns to advertisers. The mobile marketing solution lets advertising departments construct entirely new revenue streams that fit seamlessly within their existing ad sales business, regardless of circulation size.
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Monday, December 01, 2008
Publisher’s Auxiliary
by Richard Abronson
The newspaper industry’s move into digital formats and online interactivity has been occurring for years. An advertising trend is emerging that lets businesses connect with consumers anytime and anywhere through SMS text messaging and the mobile Web.
Original article...
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Tuesday, November 11, 2008
Invariably, whenever we introduce ourselves and the Mobile Ready Platform, there is a need to “set the table” with some statistics that describe the size, usage patterns, and demographics of mobile phone usage. In fact, the landscape is evolving so rapidly that we feel we’re changing out PowerPoint slides every other month or so. Below is our attempt to create a clearinghouse of useful statistics which we will do our utmost to keep current.
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Wednesday, October 15, 2008
Auto dealers using Gumiyo’s mobile marketing platform are experiencing increased market penetration with the new media channel that can reach consumers anytime and anywhere. Dealers report that text messaging response rates are continuing to increase since the launch of their mobile campaigns, with some dealerships receiving hundreds of messages each month.
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Wednesday, October 01, 2008
Digital Dealer Magazine
by Rich Abronson
The mobile phone as a mass medium has finally come into its own as a viable marketing channel for automotive dealers. Today, dealers across the U.S. are integrating the car buyer’s mobile phone into the marketing mix by launching mobile versions of their dealership Web sites and formatting their inventory for display on the mobile screen. With the introduction of the “mobile call-to-action” (think American Idol text message voting), traditional dealership advertising becomes virtually “clickable.” In other words, when a car buyer encounters a newspaper ad, lot sign, TV commercial or radio spot that interests him, he can access more information about the dealership or vehicle immediately on his mobile phone. The “on-the-go” consumer no longer needs to be in front of a computer screen or remember a Web address, but the modern mobile phone is always on, always present and outfitted with SMS text messaging and a Mobile Web browser.
Original Article...
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Tuesday, September 23, 2008
If you are attending the J.D. Power Automotive Roundtable in Las Vegas, then don’t miss our very own Eric Larson at the following session on Wednesday, October 8:
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Wednesday, August 27, 2008
PORTLAND, Ore., Aug 27, 2008 (GlobeNewswire via COMTEX)—Chrome® Systems Inc., a subsidiary of DealerTrack Holdings, Inc. and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced it has partnered with Gumiyo, the retail automotive industry’s leading mobile marketing company, to deliver Chrome’s Video Showcase of full-motion new vehicle video test drives to mobile Web consumers using Gumiyo’s dynamic mobile marketing platform. This will put high quality videos of new vehicle inventory directly into the hands of mobile phone users for the first time, providing auto buyers with dynamic and informative vehicle presentations to help drive sales.
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Monday, July 28, 2008
Gumiyo, the nation’s leading retail automotive mobile marketing company and technology provider, today announced the launch of a new “Mobile Ready” initiative for retail automotive advertising agencies, automotive content providers, and CRM companies. The program establishes a mobile solutions professional group and certification process that designates members as ready to meet the mobile marketing needs of their dealer clients. Learn more at http://www.getmobileready.com
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Monday, July 28, 2008
Launching a mobile marketing initiative is easier than you think, and it’s true potential is realized when integrated with traditional advertising. In fact, when the mobile channel is combined with print, radio, TV, outdoor, and on-lot signage; suddenly these traditional ad venues become measurable direct response sources.
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Wednesday, July 09, 2008
If you’re planning to be in Dallas for the Digital Dealer Conference on October 6, we invite you to attend this session led by Rich Abronson, Gumiyo’s co-founder and VP of Products and Marketing:
Marketing Through Mobile Phones: The Power of the Newest Mass Media
Strategies and tactics for reaching car buyers on their mobile phones anytime and anywhere
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Thursday, June 26, 2008
socalTECH.COM
by Ben Kuo
Gumiyo (http://www.gumiyo.com) is a recently launched startup based in Woodland Hills, which has developed a service that connects cell phone users with online classifieds. The service alerts users to new classifieds items on Gumiyo and other online classified sites like Edgeio and Google Base. Unlike other startups in the space, Gumiyo has focused in squarely on a highly mobile optimized space, which adapts to ways people want to use their mobile phone—and is very geared around alerting people to new items and presenting a optimized mobile connection between buyers and sellers. We spoke with co-founders Shuki Lehavi and Rich Abronson about the company’s services and plans for the business. Ben Kuo conducted the interview.
Original article...
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Wednesday, June 25, 2008
What do you get when you cross the largest database of online classified ads with the messaging capability of the mobile phone? The answer is freedom - freedom for buyers and sellers to find anything and connect with each other anytime and from anywhere.
Gumiyo extends our integration with Google Base to make classifieds (in Google Base) available via mobile phones for selected sellers.
Read the entire press release here.
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Monday, June 16, 2008
Digital Dealer
by Richard Abronson
Marketing through mobile phones is increasingly finding its way into the advertising mix for dealerships across the country, and the promise of reaching consumers who are “on-the-go†has great appeal. The increasing ubiquity of SMS text messaging and the mobile web can transform a dealer’s traditional advertising into a virtually “clickable†medium. The first step is for a dealer to “mobilize†their vehicle inventory and create a mobile phone-optimized presence for their stores by engaging a mobile marketing platform vendor. Once setup, the next task is for the dealer to begin driving that mobile traffic…
Original article...
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Tuesday, June 03, 2008
Automotive News
by Mary Connelly
Who’s sending that text message to your cell phone? It could be your neighborhood auto dealer. Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access to many dealerships’ listings of new and used vehicles — complete with photos, prices, condition reports, contact information and directions to the showroom — on their phones.
Original article...
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Sunday, May 18, 2008
OK - Here is the first in a long line of weekly user community contests…
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