Tuesday, June 03, 2008
Dealership marketers take to text messaging
Automotive News
by Mary Connelly
Who’s sending that text message to your cell phone? It could be your neighborhood auto dealer. Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access to many dealerships’ listings of new and used vehicles — complete with photos, prices, condition reports, contact information and directions to the showroom — on their phones.
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