Nielsen recently announced new data showing a 34% increase in Mobile Web. We at Gumiyo believe in an integrated, multi-technology approach to a mobile strategy that includes SMS, MMS, iPhone applications, and the Mobile Web. While all of these platforms have unique strengths and practical applications, many view the Mobile Web as having the greatest growth and potential due to the sheer number of consumers with access…
PermalinkHow the Mobile Ready Platform enables mobile marketers to execute campaigns that are in compliance with federal communications laws
There has been a great deal of discussion and legal precedence with regard to text messaging and how it relates to the Telephone Consumer Protection Act (TCPA)and the CAN SPAM act. Because these laws were enacted prior to consumer and commercial usage of this technology, the FCC and the courts are still trying to determine how these rules apply. Interestingly, the current consensus is that text messaging falls under both acts. In other words, in some ways a text message is similar to a “phone call” and in other ways it has characteristics shared with email.
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PermalinkGumiyo will be presenting it’s Txt2MLS solution at the Council of MLS conference in South Lake Tahoe from September 30 through October 2. Txt2MLS is a turnkey solution that enables multiple listing services to extend MLS, agents, and listings to mobile phones.
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PermalinkThe Real Estate Institute of Western Australia has today launched an innovative new phone texting service and mobile phone web site for members and their customers. The new service enables agents to deliver listings to mobile devices and to connect with homebuyers quickly and efficiently.
PermalinkSome of the most common questions to me from our partners are related to statistics: How many people text? How many people are using the Mobile Web? How many people can view video on their mobile phones? I wrote a bit about statistics a few months ago and much of it is still valid. However, statistics change and I thought it time to post an update. Here are the numbers:
PermalinkThe new service provides a multimedia “mobile flyer” for each real estate property listing, a mobile portal for the MLS, and the ability to connect agents with home buyers on-the-go quickly and efficiently.
PermalinkOn March 18th, Rich Abronson will speak the Kelsey Group’s annual conference that looks at local interactive marketing and leveraging the Internet and mobile for better lead generation, conversion, and customer engagement.
PermalinkRevenue strategies must include phones
By Rich Abronson
Special to California Publisher
The newspaper industry today faces a double challenge: rapidly changing reader habits in an interactive, online world coupled with the current economic situation. While these bring discomfort to many within the industry, they also present new opportunities to those who adapt. One of the best of these opportunities sits at the convergence of the industry’s challenges: The increasingly sophisticated mobile phone and its ubiquitous usage among local consumers…
PermalinkDigital Dealer
by Richard Abronson
Much is said in the world of retail automotive about effective Internet lead management (ILM) and how to use it to boost new and used car sales. As dealers launch mobile web sites for their stores, and get their vehicle inventory on car buyers’ mobile phones in order to generate “mobile leads,” Mobile lead management (MLM) becomes an increasingly important concept for the Internet sales manager to understand.
PermalinkCNM LLP, an independent accounting and advisory services firm, today announced that its practice is now enabled with mobile Web-based presence through its partnership with Gumiyo, a Woodland Hills-based mobile marketing technology provider. Using Gumiyo’s technology, CNM can increase its visibility and accessibility by delivering content from its traditional website including text, images and video to mobile devices.
PermalinkI just bought a new car. I also happen to work for Gumiyo and some of our best customers are automotive dealers who use our mobile marketing platform to sell cars. What a fantastic opportunity to put my theoretical punditry to the test and actually use these mobile tools for real.
PermalinkIn an increasingly interactive world, newspaper companies are searching for innovative ways to increase revenue, create new value and maintain relevance. They are all looking for the same exact formula—instant value for advertisers and readers, fast and simple deployment and positive ROI.
PermalinkMobile Marketer Daily
by Dan Butcher
Mobile Marketer Daily is one of the most widely read online publications for the mobile marketing industry and has written a piece about our initiative with the Los Angeles Times.
PermalinkWith newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times offering the latest online and mobile technology marketing solutions.
PermalinkGumiyo today released Mobile Lead Management - a set of tools developed to help auto dealers maximize ROI from their mobile marketing campaigns. The solution integrates seamlessly into Gumiyo’s Mobile Ready platform, enabling dealers to quickly and easily capture, process and manage real-time text messaging inquiries from consumers.
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