Wednesday, August 27, 2008

Chrome Systems and Gumiyo Partner to Deliver First Mobile Phone Vehicle Videos

PORTLAND, Ore., Aug. 27, 2008 (GLOBE NEWSWIRE)—Chrome(r) Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:TRAK) and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced it has partnered with Gumiyo, the retail automotive industry’s leading mobile marketing company, to deliver Chrome’s Video Showcase of full-motion new vehicle video test drives to mobile Web consumers using Gumiyo’s dynamic mobile marketing platform. This will put high quality videos of new vehicle inventory directly into the hands of mobile phone users for the first time, providing auto buyers with dynamic and informative vehicle presentations to help drive sales.

“New vehicle videos have become a powerful tool that provides car buyers with the information they need to make new vehicle purchasing decisions,” said Shuki Lehavi, founder and CEO of Gumiyo. “This partnership brings new vehicle videos to the mobile Web, giving car buyers on-the-go a truly media rich shopping experience anywhere and anytime.”

Gumiyo extends the traditional online marketplace to mobile phones, connecting buyers and sellers in real-time to communicate and complete the deal. The company’s mobile marketing platform provides sellers with unique mobile homepages and the means to drive traffic from print ads, signs, flyers, window labels, or any type of offline advertising using interactive SMS text messaging. Gumiyo puts a dealership’s inventory and showroom directly into the hands of qualified and interested buyers with on-demand detailed inventory listings, vehicle photos, videos and Carfax reports.

“We’re excited to be partnering with Gumiyo,” says Peter Batten, general manager for Chrome Systems. “Their innovative mobile marketing platform is launching dealerships into the next generation of marketing where consumers can be reached any time through the channel they prefer. The addition of our Video Showcase makes their mobile presentations even more compelling and increases the likelihood of turning a lead into a customer.”

The Chrome Video Showcase is comprised of two video products: concise one-minute overviews of current auto, light truck, or SUV models, called “1:00 on One New Vehicle Profiles,” and “Top 200 New Vehicle Test Drives, which give a more detailed overview of the 200 most popular current vehicles. All the videos combine high-quality action footage with informative graphics, voice-over narration, and music, placing customers squarely in the driver’s seat, ready to buy. Chrome partners with the automotive media professionals at WheelsTV to create the industry’s video coverage, essential to dealer success.

Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(r), and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq:TRAK).

About Gumiyo
Gumiyo is a technology company and provider of the Mobile Ready Platform, a flexible suite of “software-as-service” tools that enables nearly any business to launch a privately labeled mobile presence, publish inventory and listings to mobile phones, and run mobile marketing campaigns that incorporate mobile and iPhone applications, SMS and the Mobile Web.

As one of the earliest entrants in the field of mobile classifieds and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development in the retail automotive, real estate, publishing, retail, and entertainment industries.

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