Monday, March 03, 2008

Dealership Customer: Honda Mall of Georgia uses Gumiyo to drive consumers from the newspaper

As more and more automotive dealerships sign up for Gumiyo, we’re seeing them really starting to put the service to good use. Honda Mall of Georgia of the Penske Automotive Group, has begun using their Go Codeâ„¢ to great effect in their newspaper display ads.

Mikhail Melomed, Internet Director for Honda Mall of Georgia, comments, “We are extremely enthusiastic about the capacity to make our inventory directly available to mobile phones, an act that affords us with a variety of revolutionary possibilities. For instance, using data derived directly from the customer, we are able to measure our off-line ad performance with an unprecedented degree of accuracy and tailor future ad campaigns to be significantly more effective at enticing buyers to the lot.”