Monday, April 30, 2007

Gumiyo Is In The Amazon Spotlight (again)

As you all know, we built our entire production and development environments on Amazon’s EC2 and S3 services. We love them. Honestly. It was one of the best business decisions we’ve made at Gumiyo. And guess what? They love us too. Yep… we are the in the customer spotlight.

In the beginning of 2007, online mobile commerce (m-commerce) provider Gumiyo decided to take a radical approach to solve the oldest problem in web-hosted applications: scalability and performance. To solve this problem, Gumiyo designed, coded, and tested its entire application to rely on Amazon EC2 and Amazon S3 for the company’s hosting and storage solutions. Within three weeks, Gumiyo had a complete production environment running on the Amazon Web Services platform, including web servers, database servers, and load balancers. The company estimates it will save over $650,000 in data center and hosting expenses and now feels it is ready to scale.
Gumiyo

“With Amazon EC2 and Amazon S3 in place, I can now focus on developing the product and the market, rather then worrying myself with the framework and the supporting data centers” says Shuki Lehavi, President and CEO at Gumiyo. “We are teaming with large players in our market and they can rely on our production capacity, knowing that we are running on Amazon Web Services.”

Web 2.0 led to the creation of m-commerce applications that offer a combined mobile phone and web browser experience. These trendy applications must be built with scalability in mind due to their popularity and the rapidly growing user-base which is consuming and producing large amounts of digital content. In Gumiyo’s case, sellers upload images or movies; buyers browse and download these images; and the entire application is accessible via multiple channels including mobile phones, smart phones, RSS feeds, search engines and PCs.

Gumiyo is the first end-to-end mobile commerce platform, connecting live buyers and live sellers natively through mobile phones or through the web. Sellers can list items directly from their cell phones, email or web. Buyers can search and browse active listings from a mobile phone, through a web browser or get alerts when desired items become available. Gumiyo connects live buyers and live sellers, offering the fastest time from ad creation to connection with a qualified buyer. As a growing company, Gumiyo must devote its resources to the development of its main product line rather then to the maintenance and operation of the underlying hosting infrastructure.

“Coming from an ASP background, I knew that storage, bandwidth and performance would greatly determine the quality of the user experience. I could not see us accomplishing our strategic goals without the availability of EC2 and S3”, says Lehavi. “We can now harness this computing and storage power at will, and scale our expenses as we scale our business. As early adopters, we strongly believe that gaining this business and technological advantage will position us as a major player in our market.”
For more on Gumiyo, go to http://www.gumiyo.com This link will launch in a new browser window or tab..