Sunday, February 04, 2007

Gumiyo launches innovative C2C mobile commerce platform entirely on Amazon Web Services’ EC2 and S3

Woodland Hills, CA—February 5, 2007—Gumiyo (http://www.gumiyo.com) announced today that it is running its innovative mobile and web application entirely on Amazon Simple Storage Service (S3) and Amazon Elastic Computer Cloud (EC2) from Amazon Web Services (http://aws.amazon.com). Gumiyo explains that the move will provide for effortless scaling while continuously reducing the operational costs.

“The move is a calculated business and technology strategy,” said Shuki Lehavi, CEO of Gumiyo Inc. “Amazon EC2 provides us with on-demand capacity and a proven technological advantage, while greatly reducing the operational noise.” In essence, Gumiyo’s reliance upon Amazon EC2 provides for variable-cost driven growth.

In addition to the benefits of using Amazon EC2, Gumiyo enjoys the endless storage offered by Amazon S3 to store the images and videos of items sold by Gumiyo users. With a constantly growing user base that will upload increasing numbers of images and video, Gumiyo can quickly scale capacity on an as-needed basis. Lehavi continues, “It’s refreshing to hear from your IT guys that we can add as many instances as necessary in a matter of minutes.”

“Gumiyo shows how leveraging multiple Amazon Web Services can be both simple and powerful for a business,” said Steve Rabuchin, Director of Developer Relations for Amazon Web Services. “Gumiyo’s ability to scale rapidly with Amazon EC2 and Amazon S3 demonstrates the strength of the Amazon Web Services technology.”

About Gumiyo
Gumiyo is a technology company and provider of the Mobile Ready Platform, a flexible suite of “software-as-service” tools that enables nearly any business to launch a privately labeled mobile presence, publish inventory and listings to mobile phones, and run mobile marketing campaigns that incorporate mobile and iPhone applications, SMS and the Mobile Web.

As one of the earliest entrants in the field of mobile classifieds and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development in the retail automotive, real estate, publishing, retail, and entertainment industries.

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