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Wednesday, March 26, 2008

Gumiyo Names AutoUplinkUSA as Preferred Service Provider for Mobile Marketing Services

Woodland Hills, CA (PRWEB) March 25, 2008—Gumiyo, the automotive retail industry’s leading mobile marketing company, today announced it has named AutoUplinkUSA as a preferred service provider of GumiyoPRO Elite, an all inclusive advanced mobile advertising platform. AutoUplinkUSA will provide personalized, on-lot services to help dealers launch SMS text messaging campaigns using the new mobile marketing solution, which literally brings a dealer’s inventory and showroom right into the hands of qualified and interested buyers.

“AutoUpLinkUSA is out in the field every day helping dealers sell more cars by increasing their traffic and exposure,” said Richard Abronson, vice president and co-found of Gumiyo. “They’ve developed an intuitive understanding of the value and importance of mobile marketing and the key role it will play in the future of automotive advertising. This not only puts them at the forefront of inventory marketing companies, it makes them an ideal Gumiyo partner.”

AutoUplinkUSA is a leading inventory data and vehicle image acquisition; management and online publishing company that helps car dealerships market and sell vehicles online. The company first partnered with Gumiyo several months ago, offering Gumiyo mobile marketing services to its dealer clients via the company’s website as an added value service. The rapid success of the program quickly established AutoUplinkUSA as a top nationwide Gumiyo service provider.

“Gumiyo’s dynamic mobile marketing technology gives in-market auto buyers an opportunity to explore our dealer client’s entire inventory or one specific vehicle of interest at any time and any where,” said Mike Baker, president of AutoUplinkUSA. “We can now reach out to our dealer’s customers through the new and exciting medium of web enhanced cell phones and PDA devices, and provide them with immediate, reliable and high quality vehicle information.”

The GumiyoPRO Elite mobile marketing platform is a turnkey, ‘no-touch’ solution that imports, formats, and synchronizes a dealer’s vehicle inventory for the Mobile Web. It provides tools that quickly and easily connects car buyers with the dealer’s inventory and store using simple SMS text messages.

Similar to text message voting popularized by American Idol, Gumiyo let’s consumers access a dealer’s inventory by keying a short Go Codeâ„¢ (a simple keyword unique for each dealership) into the body of a text message and then sending it to 48696.

The reply message that comes back to the user includes information on the dealership and a Mobile Web link to a media rich version of the dealer’s showroom. Every vehicle listing viewed by the user on the Mobile Web has a way for the buyer to send a text message to the dealership, initiate an email or live phone call, or notify the dealer that they would like to be contacted by phone or email.

Go Codes can also be extended with the last eight digits of the vehicle identification number (VIN) or the dealer’s stock numbers to take a mobile consumer directly to a specific vehicle.

The codes are marketed to consumers through the dealer’s existing TV, print, radio and billboard campaigns, making traditional automotive advertising “clickable”, trackable and measurable.

“GumiyoPRO Elite gives dealers a faster way to attract buyers and turn leads into on-lot visits,” said Abronson. “The success AutoUplinkUSA has achieved incorporating Gumiyo into its service offererings shows that both consumers and dealers are embracing mobile e-commerce and benefiting from its unique advantages.”

About Gumiyo
Gumiyo is a technology company and provider of the Mobile Ready Platform, a flexible suite of “software-as-service” tools that enables nearly any business to launch a privately labeled mobile presence, publish inventory and listings to mobile phones, and run mobile marketing campaigns that incorporate mobile and iPhone applications, SMS and the Mobile Web.

As one of the earliest entrants in the field of mobile classifieds and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development in the retail automotive, real estate, publishing, retail, and entertainment industries.

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