Wednesday, July 09, 2008

Gumiyo VP and Co Founder to speak at Fall 2008 Digital Dealer Conference

If you’re planning to be in Dallas for the Digital Dealer Conference on October 6, we invite you to attend this session led by Rich Abronson, Gumiyo’s co-founder and VP of Products and Marketing:

Marketing Through Mobile Phones: The Power of the Newest Mass Media
Strategies and tactics for reaching car buyers on their mobile phones anytime and anywhere

The mobile phone has quickly emerged as the most powerful media format for reaching consumers, surpassing both TV and the Internet. The paid adoption of text messaging and use of the mobile web presents auto dealers with a unique opportunity to connect with in-market buyers any time and anywhere to display their showrooms, inventory and promotions.

This session will discuss the US consumer mobile phone landscape, emerging mobile advertising trends and how dealers can take advantage of the mobile web to create highly effective advertising and promotional campaigns. In addition, we’ll discuss mobile marketing best practices and explore tactics that dealers can use on a daily basis to engage the on-the-go car buyer, increase consumer leads and sales.