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Thursday, January 31, 2008

JobCentral and Gumiyo, Inc. Partnership First to Deliver Global Job Listings Through Mobile Devices

WOODLAND HILLS, CA—(Marketwire - January 31, 2008) - The DirectEmployers Association and Gumiyo, Inc. announced today the availability of the JobCentral’s job listings through the Gumiyo platform to mobile devices. The DirectEmployers consortium created the JobCentral National Labor Exchange in 2004 to help companies combat rising online recruitment costs. Gumiyo provides a robust mobile technology service that connects buyers and sellers in real time by extending the traditional online marketplace to mobile phones using text messaging.


With this announcement, the DirectEmployers Association’s member companies, consisting of over 350 of the Fortune 500 companies, can immediately reach a perspective employee as soon as a job is posted on the site. Job seekers simply set up a Gumiyo Job Alert, profiling the job they’re looking for. Gumiyo immediately notifies the job seeker as soon as a matching position becomes available.

  “We are happy to announce that jobs listed in JobCentral’s National Labor Exchange are now dynamically fed into Gumiyo’s mobile platform, providing companies an opportunity to connect with today’s extremely mobile talent pool.”
  - Chad Sowash, V.P., Business Development


A potential employee can text JobCentral’s uniquely branded Go Codeâ„¢, “Job,” to GUMYO (48696) and select from the complete list of positions offered through the JobCentral service. Studies have shown that by including the mobile channel as part of an organization’s integrated marketing and sales campaigns, a company can effectively address the prospect’s sense of immediacy and relevancy resulting in increased response rates of up to 10%.

“This is one of the most exciting applications of the Gumiyo platform to date,” said Shuki Lehavi, president and CEO of Gumiyo Inc. “Every corporation is competing for talent while attempting to keep recruiting costs down. It goes without saying that while the Gumiyo platform helps the members of DirectEmployers Association achieve these goals, our platform’s technologies use the mobile channel to give the Association’s members access to the right applicants immediately and speed can sometimes play a crucial role in getting to and winning over the right talent.”

“Job seekers are mobile, and now through Gumiyo’s exciting technology so is the JobCentral National Labor Exchange,“said Chad Sowash, vice president of Business Development with DirectEmployers Association.“We are happy to announce that jobs listed in JobCentral’s National Labor Exchange are now dynamically fed into Gumiyo’s mobile platform, providing companies an opportunity to connect with today’s extremely mobile talent pool.”

About DirectEmployers Association/JobCentral National Labor Exchange
DirectEmployers Association shares best practices, creates new industry standards, provides research, and develops and manages systems and software for employers to increase labor market efficiency and reduce recruiting costs. JobCentral National Labor Exchange, an Alliance with The National Association of State Workforce Agencies (NASWA), is the Association’s flagship service. Its member companies include an impressive group of industry leaders such as Abbott Laboratories, Analysts International, Allstate, ALLTEL Corporation, Anheuser-Busch, Ashland, Avaya, Bausch & Lomb, Baxter, Bell South, Cargill, Cisco, Coca-Cola, General Electric, General Dynamics, H&R Block, IBM, International Paper, Johnson & Johnson, Lockheed Martin, Mellon Financial Corporation, Merck, Harris Corporation, Home Depot, Honeywell, Hewlett-Packard, Johnson & Johnson, Mayo Clinic, Northrop Grumman, Procter & Gamble, Raytheon, Southern Company, Sprint, Textron, The McGraw-Hill Companies, Union Pacific, Volt Information Sciences, Siemens, and Xerox Corporation. Visit http://www.jobcentral.com.

About Gumiyo
Gumiyo is a technology company and provider of the Mobile Ready Platform, a flexible suite of “software-as-service” tools that enables nearly any business to launch a privately labeled mobile presence, publish inventory and listings to mobile phones, and run mobile marketing campaigns that incorporate mobile and iPhone applications, SMS and the Mobile Web.

As one of the earliest entrants in the field of mobile classifieds and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development in the retail automotive, real estate, publishing, retail, and entertainment industries.

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