Tuesday, December 16, 2008
L.A. Times launches mobile marketing initiative
Mobile Marketer Daily
by Dan Butcher
Tribune Co.’s Los Angeles Times is turning to mobile to increase revenue and create new value for its automotive and real estate advertisers.
The newspaper tapped mobile marketing and technology provider Gumiyo Inc. for the mobile marketing initiative, which connects consumers with the Los Angeles Times’ classified print and online automotive and real estate advertising via mobile.
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