Tuesday, January 22, 2008
New AutoUpLinkUSA Tool Links Dealer Inventory to Consumers’ Cell Phones
Now Market to Buyers - and Buyers Reach Dealers—Anywhere, Anytime so No Lead Is Missed
MINNEAPOLIS, MN—(Marketwire - January 22, 2008) - Auto dealers can now market their new and used inventory to consumers right on their web-enabled cell phones through a new online inventory listing service from AutoUpLinkUSA.
“Cell phones go with us everywhere today, just as our wallets and keys do, and this latest upgrade to AutoUpLinkUSA allows dealers to extend the reach of their online listings to consumers having web access offered on their cells,” said Mike Baker, president of AutoUpLinkUSA.
This mobile connectivity from AutoUpLinkUSA, a leading national provider of inventory data acquisition, management and publishing solutions that help dealers present and sell more inventory more effectively online, and Gumiyo.com, connects buyers and sellers by extending the traditional marketplace to mobile phones.
Given that half the potential buyers in a market have mobile web access, according to InsightExpress-eMarketer, this latest enhancement to the AutoUpLinkUSA suite of online inventory listing tools enables auto retailers to connect with car buyers wherever they are at any time.
“For today’s dealerships to be as competitive as they should be, a mobile marketing strategy is vital,” said Gumiyo Vice President and Co-Founder Rich Abronson. “Studies show that half of the 262 million mobile phone users in the U.S. have mobile Internet access, so this partnership with AutoUpLinkUSA delivers a new way for dealers to reach the heaviest, fastest-growing users of text-messaging and mobile browsing, 25 to 54 year olds.”
Using the GumiyoPRO Elite platform through AutoUpLinkUSA, dealers will enable consumers to directly access their online inventory listings through a mobile phone web browser when consumers text certain keywords with VINs or stock numbers. These keywords are printed on dealers’ vehicle display stickers, classified ads, outdoor advertising or other promotions. Dealers are able to reserve exclusive branded keywords and are given a great deal of freedom to advertise it alone or in combination with VINs, stock number, or listing ID’s as they see fit.
Texting the keywords into the phone’s keypad as an SMS text-message and sending it to 48696 populates the inventory in full web richness right on the consumer’s mobile phone. The displays feature rich content, multiple images and more. The consumer can then act upon the listing by texting or calling the dealer for an appointment or more information.
Additional values brought to dealers and to the consumers who want to buy vehicles from them from AutoUpLinkUSA’s new association with Gumiyo are:
—Far-reaching distribution of the dealership’s online inventory across the web, including search engines and classified aggregators like Google, Oodle, Vast and others.
—Real-time connectivity connecting the dealership with buyers via e-mail, text-message, live phone call or all three
—Mobile home page which serves as a custom mobile dealer showroom
—Unique Go Codeâ„¢ keyword shortcut to drive traffic to mobile listings
—Automatic data uploads of dealership inventory to Gumiyo.com through AutoUpLinkUSA
—Dealers can create listings from their mobile phone, e-mail, web browser or automatic feed
—Automatic keyword optimization for high search engine ranking and visibility
—Distribute listings via text-message, address books and personal contact lists
—Automatic saving of all messages and leads which are accessible through a personal MyGumiyo control panel.
—Printable signs and flyers and website badges
Auto retailers should contact their AutoUpLinkUSA representative for more information.
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