Sunday, March 01, 2009
Understanding Mobile Lead Management
Digital Dealer
by Richard Abronson
Much is said in the world of retail automotive about effective Internet lead management (ILM) and how to use it to boost new and used car sales. As dealers launch mobile web sites for their stores, and get their vehicle inventory on car buyers’ mobile phones in order to generate “mobile leads,†Mobile lead management (MLM) becomes an increasingly important concept for the Internet sales manager to understand.
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