Gumiyo for Retail Automotive

Extend dealerships, inventory, and service departments to car buyers' mobile phones

Any advertising becomes an interactive touch point!

Turn any local advertising into an interactive, direct-response medium. Car buyers have instant and effortless mobile access to media-rich vehicle, dealership, or promotional information directly from signage, print ads, window labels, radio spots and television ads.   Dealers can directly measure response rates, build SMS lists, and calculate ROI from local advertising like never before! 

Sell fasters!

With mobile phones, making local advertising interactive means providing more opportunities for in-market car buyers to access inventory. More eyeballs means more opportunities to generate leads. Dealers know when car buyers are actively interested and have a direct two-way connection through any mobile device.

Mobilize your fixed-operations

Give service customers greater access to specials and promotions. Build text message opt-in lists so that you can keep in touch with your customers anytime, wherever they are.

Get started in 3 easy steps!

Step 1
With the Gumiyo platform, vehicle listings are automatically syndicated and optimized for display on almost any mobile phone*—complete with photos, descriptions, and videos. There's no manual entry!


Step 2
Dealers or ISM's choose custom keywords called Go Codes™, optionally combine them with VIN's and Stock Number, and then add to any traditional advertising making it interactive.  It'll look like this:
Text ABCMOTORS to 48696
Text ABCMOTORS 45638 to 48696

Step 3
When car buyers see a dealer advertisement, they can respond on-the-spot by texting relevant keywords to access detailed, media-rich vehicle listings, incentive promotions, or service specials directly on their mobile phones.  Dealers have instant visibility into responses coupled with a direct mobile connection.

Gumiyo enables dealers and dealer marketing associations to harness the power and connectivity of car buyers' mobile phones by reaching them anytime and anywhere. By giving voice to the "silent saleperson" 24/7, all retail automotive advertising becomes a persistent, interactive touch point.

*87 Million U.S. mobile users subscribe to Mobile Internet service for their phones
- Nielsen, May. 2008

52% of mobile subscribers use text messaging regularly - Nielsen Mobile, August, 2008