Gumiyo for Newspapers

Deliver new value to readers and advertisers with interactive, print-to-mobile display and liner ads

Increase direct-response rates for display and liner ads

Whether you serve a major metropolitan area, a small town, or somewhere in between, the Gumiyo Mobile Ready Platform can transform ads in your newspaper into interactive engagement pieces by including text messaging and the Mobile Web.

Resort town or tourist destination? Tourists and visitors don’t necessarily travel with computers, but they always travel with their mobile phones.

College town?  Nobody uses text and the Mobile Web like college students.  Local businesses can reach them—and be reached—from anywhere through your mobile-enhanced publication.

Create new value for advertisers

By enabling readers to access more information on their mobile phones, advertisers get access to new and measurable direct response opportunities that were previously only unattainable with a phone call.  Maintain and even build your advertiser base by making your paper even more critical to their businesses...

• Automotive dealers can provide instant mobile access to inventory and service departments
• Local restaurants can provide instance access to menus or coupons on mobile phones
• Real estate agents or landlords can offer complete housing listings to tourists or college students
• Tour operators, outfitters, or student-oriented businesses can extend limited-space print ads into the Mobile Web
• Even text-based classified liner ads can be enhanced with media-rich Mobile Web extensions
  

Generate New Revenue With Low Entry Costs

Enhance your advertisers' existing ad buys with print-to-mobile text message and Mobile Web pages. With existing or entry-level, part-time staff you can offer custom Mobile Web pages and SMS campaigns to your advertisers that can translate into a 20-30% increase in ad revenue. Resell standalone private-labeled Mobile Ready accounts to your larger automotive or real estate advertisers.

Get started in 3 easy steps!

Step 1
Your existing staff can easily create unlimited custom mobile campaigns suitable for any advertiser or promotion. In addition, the Mobile Ready platform can import your entire classifieds section as a formatted XML feed.


Step 2
Include advertiser-specific keywords on ads and optionally combine them with VIN's, Stock Number, MLS ID's, Street Numbers, or generic ad ID's.  

Step 3
When readers encounter an advertisement in your publication, they can respond on-the-spot by texting the relevant keywords to access detailed, media-rich vehicle listings, property listings, merchandise, promotions, or services directly on their mobile phones.  Advertisers can generate SMS opt-in lists and have instant visibility into responses coupled with a direct mobile connection back to the reader.



*87 Million U.S. mobile users subscribe to Mobile Internet service for their phones
- Nielsen, May. 2008

52% of mobile subscribers use text messaging regularly - Nielsen Mobile, August, 2008